The shop that was believed to be where the style originated has been changing their target audiences to ladies in their 30s and 40s, as their loyal customers have since grown from their Dolly Kei phase. It emerged in the 2010s and didn’t stay long either. However, Dolly Kei was a short-lived fashion trend. But, if you look closely or you have a sharp eye for detail and fashion, you would notice that despite being generally alike, these 3 are actually distinct and unique from one another and we will tell you all about it when we discuss further the concept and idea of Dolly Kei. Another common feature these styles also share is the importance of layering the clothes to achieve a certain natural silhouette. The general concept of Dolly Kei is often confused with Mori Kei and Cult Party Kei, with pieces of clothing actually interchangeable with one another. At this time, it is very unlikely to change the name to its original Japanese term and so Dolly Kei is the more commonly known spoken name. However, the term Dolly sticks the most and has reached and is commonly used by the international communities and ears. Coming from the words of a Grimoire staff, the brand referred to their fashion as antique, used, or simply vintage. In regards to its name, the term “Dolly” didn’t actually originate from Japan but was actually formulated from the West, as a very specific adjective to describe and refer to the style. ![]() A certain store being the epicenter of a fashion style is not uncommon in Japan, as a similar style called Cult Party Kei, which was also famous in its own time, also was believed to have been created from a resale boutique in Harajuku called the Virgin Mary. This particular fashion is not as focused on the brands, unlike the other Japanese fashion trends, but it was strongly believed that the style was created and heavily inspired by the brand Grimoire. If you love Brother Grimms Fairytales, antique dolls, and vintage clothes, you might find yourself being infatuated with this certain Japanese fashion style. So if you are interested in Japanese fashion, make sure to check our blog for more how-to and complete guides. We’ve written about the Gothic Lolita, Gyaru, Cult Party Kei, Mori Kei, Visual Kei, and a lot more. Our blog has tackled a few of these fashion trends that you never thought you’d discover until they went wild in Harajuku and eventually, embraced by different parts of the world and races. ![]() ![]() Japanese fashion subculture always feels like they only exist in books, films, or fairytales until you see one, walking down the street, in real life.
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